Sep 30, 20232 min read

A Journey of Senses in South Korea - Part 3: Coffee

In the previous part, we introduced you to fermentation and temple food with the concept of time and patience. Now let's talk about the coffee culture

The Specialty Coffee Culture: unparallel hospitality, Gesha Gesha Gesha & Palate

Korea's Specialty Coffee Culture is a revelation, where coffee isn't just a caffeine fix; it's a multisensory journey of unparalleled hospitality and flavor exploration. As we roamed the bustling streets of Seoul, Busan, and Gyeongju, we were welcomed into a world where coffee isn't just brewed; it's an art form.

Be Patient for experiences

One striking aspect of Korean coffee culture is the late start to the day. Cafés typically open at 11 a.m., reflecting the local belief that coffee isn't about getting your caffeine jolt to kickstart the morning; it's about savoring every moment. This is a culture of sharing and experiencing, where conversations flow freely, and time seems to stand still.

In the world of Korean specialty coffee, there's no such thing as a rushed cup. You won't find takeaway cups here; it's all about sitting down and immersing yourself in the coffee experience. This emphasis on the 'sit-down' culture encourages patrons to take their time, to appreciate not just the coffee but also the atmosphere, the company, and the artistry that goes into each cup.

Flavor Options

One thing that sets Korea's coffee scene apart is the incredible range of bean options available in every shop. There's a deep understanding of coffee origins and terroir, and this knowledge is beautifully showcased in the diverse menu of single-origin coffees. Whether you're in the mood for a bright and fruity Ethiopian Yirgacheffe or the earthy depths of a Sumatran, you'll find it here.

Pour-over enthusiasts will be in their element as nearly every café boasts a single-origin menu that includes meticulous pour-over options. These cafes are decked out with all the latest third-wave gadgets, ensuring that each cup is a masterpiece of flavor extraction.

And, of course, there's Gesha everywhere! This revered coffee varietal has found a special place in Korean coffee culture, celebrated for its unique and captivating flavor profile. The pursuit of Gesha perfection is a testament to Korea's dedication to exploring the outer limits of coffee flavor.

Korea's Specialty Coffee Culture isn't just a culture; it's an experience—an invitation to savor, explore, and celebrate coffee in all its glory. So, whether you're a seasoned coffee aficionado or just beginning your journey, Korea's coffee culture beckons you to take a seat, relax, and savor the moment—one perfect cup at a time.