Coffee Sommelier Masterclass
Become a Master of Coffee
Available spots
Service Description
This Masterclass runs through 3 weekends. Contact us 2 months in advance to set up your Masterclass with the 2024 US Coffee Tasting Champion. Our Coffee Sommelier Masterclass is unique in the coffee industry. Unlike other programs that focus solely on technical skills, we blend the art of sensory evaluation with critical skills in storytelling, communication, hospitality, and business. This comprehensive approach ensures that you not only understand coffee on a deeper level but also know how to present, sell, and create memorable coffee experiences. This exclusive six-day masterclass revolutionizes traditional coffee education by integrating sensory expertise with the finesse of hospitality, the art of storytelling, effective communication, and strategic business acumen. Throughout five immersive modules, participants will dive deep into world-class training: 1/ Sensory analysis, learning not just to discern the subtle nuances of coffee but also to expertly pair them with complementary flavors as well as perfectly articulate attributes and nuances. 2/ Hospitality training, inspired by the highest standards of the hotel industry, will equip participants with the grace and excellence to create memorable coffee experiences for guests. 3/ Storytelling sessions will empower you to weave compelling narratives around each cup, enhancing its value and connection to consumers. 4/ Communication skills will be honed to perfection, ensuring your coffee message resonates clearly and effectively with your audience. We will also learn how to create and set up your own tasting sessions! 5/ Lastly, a focused business module, drawing insights from various industries including wine, sake, and tea, will provide the tools needed to succeed in the competitive coffee market. This masterclass is not just about achieving Q grading level of sensory skills; it's about becoming a master who can navigate the coffee industry with creativity, elegance, and strategic insight. Whether you're looking to refine your sensory skills, elevate your customer service, or carve a niche in the coffee business, this masterclass offers a comprehensive education that blends the best of coffee science with the art of hospitality and storytelling. Join us to transform your passion for coffee into an unparalleled expertise that sets you apart in the world of coffee sommeliers.
Upcoming Sessions
Cancellation Policy
We understand that sometimes things come up and you may need to cancel your attendance at one of our coffee workshops. In order to be fair to our other attendees and our instructors, we have the following cancellation policy in place: Cancellations made at least 7 days prior to the workshop date will receive a full refund. Cancellations made between 3-6 days prior to the workshop date will receive a 50% refund. Cancellations made less than 3 days prior to the workshop date will not receive a refund. If you need to cancel your attendance, please contact us as soon as possible so that we can make the necessary arrangements. Please note that we reserve the right to cancel or reschedule a workshop due to unforeseen circumstances, such as inclement weather or low attendance. In such cases, we will offer a full refund or the option to reschedule to a future workshop.
Contact Details
Memli Coffee Lab, Grand Avenue, San Marcos, CA, USA